History

Serendipity is a FZC entity, was founded with the with recognition of the United Arab Emirates as a prominent financial hub and robust governance enabling commercial relationships linking Australian and Sri Lankan business networks. The strategic location is ideal to interact with the key regions of trade including South East Asia, Europe and the Indo-Pacific regions.

With existing businesses in Australasia and South East Asia ranging from Steel manufacturing, Construction,Mining and Land Development, SERENDIPITY FZC can centralise the Group Operations to service and expand by utilising the opportunities created with the business reputation of the U.A.E.

Our Vision

To be an importer of ethically sourced products offering immense diversity that can meet the needs of the multicultural society that the United Arab Emirates represents.

To service existing business in Australia and Sri Lanka from the U.A.E and International Suppliers.

Our Mission

  • To import and supply products of quality, diversity and affordability to the United Arab Emirates community.
                        • All products sourced with focus on sustainability – Environment, Social and Governance (ESG).
                        • Maintain the highest levels of customer service.
                        • Emphasis on employee welfare and standards. 

Values

  • Respect – the customs and traditions of people and the environment.
  • Integrity – there is no compromise between trust and success.
  • Sustainability – the development of society, awareness of our responsibility to the environment and implementing stringent governance processes.
  • Employee Safety and Welfare – Our staff is our most valuable asset. Their safety and welfare are our priority.
  • Mutual Benefit – both the customer and the business should benefit. One should never aim to succeed on another’s failure.

 

Objectives

• Provide products to the U.A.E population to address needs of different communities.
• Provide Internationally accredited construction consultancy service to customers from planning, design and
building within the U.A.E.
• Enhance customer awareness and satisfaction – Price, quality and diversity
• Establish E-Commerce operations to source products from existing supply networks to import to customer
network in Sri Lanka and Australia.

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